Description Keown is the only Personal Finance text that builds on 15 Principles to help students develop an intuitive understanding of the process of financial planning so they can use the resources learned in this course to be better financial planners. This text is written directly to the student. It teaches students how to manage their personal finances. It concentrates on the fundamentals and underlying principles of personal finance, rather than focusing on equations and specific tools which are more easily forgotten. ....read more